TraxLabs by HLX
Smart labels

The label is the sensor. The portal is the intelligence. 

Paper-thin smart labels carry a tiny, non-harmful battery that lasts the life of the label and report observations as assets move. TraxLabs by HLX organizes, retains and interprets them so your teams can act.
How it works

Print it, stick it, track it 

Labels emit a secure, encrypted signal detected by partner devices — smartphones, access points, IoT infrastructure and vehicle telematics — and relayed to the cloud. Cellular-enabled labels can also be located via cellular networks.
Powered by a network of over 100M devices and rapidly expanding
Activate a smart tracking label
01

Activate

Insert the label into your printer or activate it from the smartphone app. It wakes up in seconds.

Stick a smart tracking label
02

Stick

Apply the label to any package, pallet, tote or high-value asset — paper-thin and disposable.

Track a smart tracking label
03

Track

Get real-time visibility and alerts as observations flow into the portal automatically.

Connectivity

Choose between Bluetooth or Cellular connectivity

Pick the radio that fits the job. Bluetooth for dense indoor and yard reads, cellular for long-haul and remote coverage. Both share the same activation, lifecycle and portal.

1 month to 1 year

Bluetooth Mode

BluetoothRecycling compatiblePrintableAirline approved
Anywhere there is coverage

Cellular Mode

Cellular networkRecycling compatiblePrintableAirline approved
Coverage plans

Pick the life the job actually needs 

Coverage is chosen per batch, so a one-way parcel run never pays for a year of tracking and a rental fleet is not relabeled every month.

30 day life

Short-cycle parcel, LTL and one-way freight where the asset does not come back.

4 month life

Seasonal rental fleets, project cargo and multi-leg international movements.

1 year life

Returnable containers, warehouse equipment and long-cycle rental assets.

Label operations

Managed end to end 

Labels are managed alongside the assets they are attached to, the facilities they move through and the groups they belong to.
Device life

No label should go dark unexpectedly 

The same lifecycle status appears on the label list, label detail, inventory views, map popups and alerts.

Not activated

Awaiting its first activation event

Active

Within the expected operating window

Expiring soon

Approaching the end of device life

Expired

Past the expected operating window

Inside the portal

The device life board 

Every label with its activation date, remaining operating life and reorder recommendation in one board.
portal.traxlabs.com/portal/device-life

Device life

Coverage countdowns per label across 30 day, 4 month and 1 year plans, with battery millivolts, read counts and reorder timing.

Expiring soonReorder

Active labels

3,412

reporting normally

Expiring in 30 days

214

reorder recommended

Retired this month

88

archived with history

Coverage countdown

by label
RL-88213
6d left
RL-88301
52d left
RL-88422
214d left
RL-88500
298d left
Inside the portal

Print your own branding on the label 

A monochrome designer built for direct thermal stock. Your logo and wording print on the face, with barcode and QR placement, and the TraxLabs mark stays small.
portal.traxlabs.com/portal/print

Custom print

Design the thermal face of your label, your logo and wording, monochrome for direct thermal stock, with barcode and QR placement.

Save templateSend to printer

Template

Logo text

MIDWEST FREIGHT CO

Title line

HIGH VALUE, DO NOT BREAK SEAL

Reference

CN-2291 / PO 44815

Destination

Hamilton OH
4 x 2 inBarcode onQR onMonochrome

Thermal preview

4 x 2 in

MIDWEST FREIGHT CO

HIGH VALUE, DO NOT BREAK SEAL

CN-2291 / PO 44815

TO: HAMILTON OH

RL-88500-00214

TRACKED BY TRAXLABS BY HLX

Direct thermal, no ink. Your branding prints with every label.

Inside the portal

Register a roll and activate coverage 

Serial ranges, connected thermal printers and 30 day, 4 month or 1 year plans applied per batch.
portal.traxlabs.com/portal/add-labels

Add labels

Register a new roll, pull serials straight from a connected thermal printer and activate the coverage plan the job needs.

Register batchConnect printer

Register a batch

Batch reference

BR-2026-0841

Serial prefix

RL-885

Serial range

00001 to 00500

Facility

Chicago DC

Life plan

30 day4 month1 year
Activate 500 labels

Connected printers

3 online

Zebra ZD621

Chicago DC · Bench 2

online

Honeywell PM45

Indianapolis · Dock 4

online

SATO CL4NX

Memphis · Pack line

idle

Recent batches

BR-2026-0840500 labels · 1 yearactivated
BR-2026-0839250 labels · 4 monthactivated
BR-2026-0838100 labels · 30 dayregistered
Reorder

Request a label reorder 

Tell us your expected volumes and facilities and our team will prepare a quote.